From The Complete Moron’s Guide to Starting a Boutique Winery for Dummies (2007)Cover | 1 | 2 | 3 | 4 | 5 | 6 | 7

Pricing

This is not nearly as difficult as some people want to make it. Surely some people look at direct costs into their wine, and divide fixed costs by the number cases produced to arrive at the bottom line. But let’s face it, bottom lines are for bottom feeders. Remember that you are a wine iconoclast; you play by different rules and you are venerated by the public (see MANAGING YOUR FAME, above). So when arriving at a price for your wine, find the most expensive wine in your region and add $5.00. Then ask your closest friends if they agree (this is also a great way to find out if they really are your friends!).

This is a tip!
One tactic which has been successfully employed is to team up with another winery and argue in the press: which of you had the first $100 bottle of wine.

Journey back in time with us and browse the last 20 or so years of mailers, newsletters, and video.

Begin by selecting a morsel below or from the sandy column just to the right -->

Recent Newsletters

The Cave of Fermented Dreams (2019)

In a not-so-remote valley in Northern Oregon, four intrepid explorers discovered a hidden treasure…

There’s More... >
Vinfolk (2015)

On a sunlit day in September, the Cameron Winery Vinfolk gathered in our bucolic vineyard to share stories, break bread and explore the nuances of Pinot noir…

There’s More... >
Drop kick our vacation (2013)

Did you know that you can give us money? And then we can do whatever we want with it? Man, is this a great country, or what?!

There’s More... >

More newsletters?
We’ve got your archive
right here...

... for anything your heart desires: a wine, a retailer, a rant, a newsletter, true love (if you’re not too picky). It’s all one convenient, global search away:

(or close this incredibly helpful search tool).