From The Complete Moron’s Guide to Starting a Boutique Winery for Dummies (2007)Cover | 1 | 2 | 3 | 4 | 5 | 6 | 7


It’s an affliction that strikes without warning; one minute you’re enjoying an unpretentious little Burgundy, discussing the finer points of its terroir; the next minute you’re contracting for a small lot of grapes and bidding for an unused section of the garage. The symptoms are not so difficult to spot but it is extremely contagious. We remember when we first caught the wine bug. Shawna threw up for 3 straight days as the bug ran through the entire group. While this book offers no hope of a cure, it does suggest ways to live with the malady.

Contents at a Glance

Chapter 1.
Are You Sure That You Want to Do This?

Chapter 2.
Why Do You Want to Do This?

Chapter 3.
Are You Really Sure That You Want to Do This?

Chapter 4.
Which Winery Model is Right for You?

Chapter 5.
Marketing Your Wine

Chapter 6.
Time to Rethink Whether You Really Want to Do This

Chapter 7.
Hey, How Come My Winery’s Not Making Any Money?

Finding Hope in a Downward Slope

Journey back in time with us and browse the last 20 or so years of mailers, newsletters, and video.

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Recent Newsletters

The Cave of Fermented Dreams (2019)

In a not-so-remote valley in Northern Oregon, four intrepid explorers discovered a hidden treasure…

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Vinfolk (2015)

On a sunlit day in September, the Cameron Winery Vinfolk gathered in our bucolic vineyard to share stories, break bread and explore the nuances of Pinot noir…

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Drop kick our vacation (2013)

Did you know that you can give us money? And then we can do whatever we want with it? Man, is this a great country, or what?!

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