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Business Beat: Red Bull Comes to Cameron
In a clever marketing maneuver, Red Bull caffeine-enriched sugar water sent two fabulous babes touring the Dundee Hills looking for male cellar workers. After “taking care” of the crew at Cameron, each worker was presented with a can of Red BULL -“I as a token of appreciation for a job well done. The crew, naturally, has become great fans of the product. Jennifer, who purportedly really likes her job, said “We plan to move across America promoting our product one customer at a time … it’s slow but very, very effective!”
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[our November 2021 e-newsletter]
Dear Cameron Winery Enthusiast,
You know how important marketing is to a winery. We certainly do, as you can tell from the flood of one newsletter we create every year (psst: […]
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